1996 Steve Jobs Apple Return Event Tote Bag

This tote bag commemorates the "Intelligent Electronics" trade show held in San Diego in December 1996. It features a nostalgic vintage Apple logo printed on one side.

This trade show marked a crucial turning point for Apple. At this conference, Steve Jobs, the founder who had previously resigned from Apple, returned as an advisor. He made a momentous announcement, indicating a new direction for the Mac. In 1997, the following year, Jobs became Apple's CEO again.

At the time, Apple was developing "Copland" as the next-generation OS to replace the unpopular "System 7." This was to be the foundation for systems like today's "iOS" and "Windows" for smartphones and PCs. However, the development was delayed significantly due to the inclusion of too many new features. Meanwhile, rival Microsoft released "Windows 95," and Apple struggled.

In July 1996, Ellen Hancock, who became Apple's Chief Technology Officer (CTO), announced the cancellation of Copland's development. To overcome this crisis, Apple decided to acquire the external company "NeXT." This "NeXT" was the company Steve Jobs founded after leaving Apple. Through this acquisition, Jobs returned to Apple. The underlying technology for "macOS (formerly NEXTSTEP)," which would later change the world, was brought in.

This bag perfectly symbolizes the moment Apple began its path to recovery after this turbulent period. For Apple fans and enthusiasts, there may be no other item as appealing as this. Why not own a piece of Apple's history with this valuable vintage tote bag?

◎Product Details Size (approx.)
Width: 45cm
Height: 32cm
Depth: 12cm
Handle Length: 62cm
Material: Canvas
Features: Navy blue shoulder straps for a spacious feel.

Purchased at a vintage shop during a trip abroad. There is some wear and tear, but the condition is good.
Please understand that this item has been stored by a private individual for a long period.