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Global Strategy by BBC Worldwide
4.1 (70 items)
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Product details
| Management number | 213297921 | Release Date | 2026/04/12 | List Price | $36.00 | Model Number | 213297921 | ||
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In early 2007, John Smith, BBC Worldwide's (BBC WW) CEO, was set to discuss global strategy with his senior team. BBC WW, the BBC's commercial wing, profited by distributing BBC content globally via magazines, TV, books, DVDs, audiobooks, merchandise, mobile content, downloads, and digital media. BBC WW's profits, returned to the BBC, had more than doubled since 2004.
| Brand | Harvard Business Review Press |
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